Welcome to Business Research
Industry and Company Research Videos
Welcome to CSUSM library and business research.
This library offers books, news, scholarly journals, and extensive business reports, statistices and data for your business research.
This page offers videos and guides to only few of the most popular library databases to get you started.
General guides and videos to using the CSUSM library website.
1. Always Login to the Library to see the most full text, ebooks, and videos.
2. Getting general help from the library website (If the question is specific to your business assignment it is best to contact the business librarian expert.
Videos orientations to library research for business:
Students new to campus and business research. BUS 302 and BUS 495 you are responsible for viewing videos prior to library sessions.
1. Introduction to Business Research at CSUSM library VIDEO
This short video is an introduction to using the CSUSM library for business research. If you are new to the campus you will want to view this. The library home page has changed but the links discussed have similar functions.
2. Industry Research at CSUSM
This 5 min video is what you need to get started on industry research for many of your courses. If you are new to the campus this is required viewing and will show you how to use these premium subscription industry reports.
IBISWorld Industry Research (Note interface has changed... videos show older interface to be updated)
3. IBISWorld Getting Started Videos 2 min
4. IBISWorld Industry Reports Video Tutorial 2 min
US Census Tutorial NAIC (6 min.)
Understanding NAICS (North American Industry Classification System).
IBISWorld uses the NAICS to classify industry reports.
ReferenceUSA: Business Directories companies, private, public, non profit, education, govenment etc.
5. ReferenceUSA Learning Center videos and guides
6. Step By Step Guide to RefUSA Company & Competitor search. Self paced guide to create a competitor analysis using the industry and geographic locations of your choice. (BUS 302 and BUS 495)
Passport by Euromonitor Economic and Consumer market analysis worldwide)
To get started see the video upper right and look at the guide. Recommend you register on the site since there is a bit of a learning curve its well worth it.
Global comsumer market, industry and countries. Passport search guide
Premium Business databases to see all business research databases for CSUSM
Most popular library databases: To research general articles on Business writing, leadership, and business communication go to Most Popular Library Databases. BUS 203 Business Writing
I recommend Ebsco Academic Search Premier and Proquest for business news trade magazines and some scholarly material.
Additional Business Guides
Research guides on other business topics/subjects:
Country Culture for Business
GIS for Business
Statistical Sources for Business
Articles | Journals | Reports | Statistical Sources
Library databases for Business Research.
LIbrary Business Databases
Comprehensive list of all business databaes
Most popular databases for business writing
Especially Ebsco's Academic Search Premier and Proquest.
Professional analysis of case studies requires more than these recommended sources! In addition to these recommended business news sources, use the library OneSearch on the Home Page of the library to look across all library material. Expect to narrow and limit your results.
Top Premium Subscription Business News Sources
ABI Inform Complete (Proquest)
Excellent studies, reports, and trade and industry news.
- Change sort order to Newest Date first
- Narrow by Subject (more options)
Business Source Premier (EBSCO)
Good for trade news and the only place to find Harvard Business Review (HBR selected not all).
Excellent for international and major business news. (WSJ, NYT, Washington Post, San Diego Union-Tribune)
- Change Date from 3 months to 2 years
- Choose the NEWS PAGES on the black bar to get the latest 2 weeks WSJ, NYT, LA Times, Washington Post and others
Business News Publications
Newsbank: America's News
Full text of major news sources including the Los Angeles Times and the San Diego Union-Tribune, and Press Enterprise
San Diego Union Tribune Link here and print edition, see 3rd floor of the library (behind the research help desk).
San Diego Business Journal Proquest ABI Inform and print edition, see 3rd floor of the library (behind the research help desk).
Press Enterprise Riverside County Newsbank
Bloomberg BusinessWeek Full text through Business Sources Premier
Bloomberg Tip! Search within this publication top right
The Economist (online) Full text link. [via Proquest ABI Inform] Free Economist gives only limited content
Financial Times (London) ABI Inform (Proquest) Last month not available.
Harvard Business Review Ebsco - Business Source Premier -- Full text of Harvard business review.
- Some full text not available electronically. See paper edition HF5001.H3 (4th floor periodicals)
- Case studies are not available in this subscription
Trade and Professional Associations -- Industry Trending News
Look to trade association pages on the free web. Many industry and news reports will identify them. Some information is available free, but most are only available to members. Get around this by searching the association name for news reports in the above databases. Examples of trade and professional associations are the National Restaurant Association; American Library Association.
Find associations in the industry reports recommended here, such as First Research. Search on the web using .org Find references to associations in news article
Books | eBooks | Videos | More
Library Catalog Search (general template)
Physical & online books, media, and more can be located in the following ways:
- Search the Library Catalog (use dropdown left-hand side for search types: subject, author, etc.)
- Search for an e-book, choose an e-book database from the list and use the search bar to enter terms
- Remember off-campus access requires log-in with CSUSM User ID and Password
| Business Expert Press E-Books i
Business Expert Press publishes concise, practical treatments of the topics taught in MBA programs. Our born-digital books are written by professors who translate real-life business experiences into teaching tools, and serve as curriculum-oriented, cost-effective alternatives to high-priced textbooks. Unencumbered by DRM, they can be used easily and without limitation by the academic community.
|Full-text||2010 to present||Most|
| Wiley Online Library i
Access to abstracts and full text from journals, reference works, databases, and books. Disciplines covered include the life sciences, chemistry, physics, mathematics, psychology, earth sciences, education, social sciences, humanities, business, and mathematics
|Some full-text||1996 to current||Most|
| Safari Books (now O'Reilly Ebooks) i
A collection of over 38,000 O'Reilly programming and technology books - each completely searchable, including code fragments.
Advice to new/1st time users: If access is denied, please wait one hour and attempt to use the resource again. The vendor is also working on a more permanent fix.
|Full-text||1993 to current||None|
| SpringerLink i
Includes more than 1,100 peer-reviewed journals in science, medicine, and technology.
|Some full-text||1996 to current||All|
| Ebook Central (formerly ebrary)
Ebook Central (formerly ebrary) provides authoritative, full-text e-books in a wide range of subject areas along with powerful tools to find, use, and manage the information.
| EBSCO eBook Collection
Access to a full text collection of over 4,000 e-book titles covering a wide-range of subject areas.
|Full-text||1850 to current||Most|
Explore Careers for General business guide - JSO
Research a career/job
Occupational Outlook Handbook (online book)
Search the handbook to find career information: duties, training, pay, job outlook, resources, and more. (source: Bureau of Labor Statistics).
"O*NET OnLine has detailed descriptions of the world of work for use by job seekers, workforce development and HR professionals, students, researchers" (source: O*NET OnLine).
Toolkit for job seekers, students, businesses, professionals. Provides information on skills, training, wages, jobs, industry, and state & local information. Sponsored by the US Department of Labor.
A career exploring and coaching site that uses O*NET data. (source: California Career Resource Network)
GlassDoor for students
Offers job listing, company reviews, salary reports, interview reviews and questions, benefits reviews, and CEO approval ratings (source: About Glassdoor).
Focus is on the entry-level position. Provides job searching, information on resumes, cover letters, interviewing, negotiating offers, salaries.
Establish your own account to build a professional network. Provides the ability to search: jobs, companies, salaries, connect to other professionals and join interest groups. Help on the use of this resource LinkedIn Help.
Use this search to locate jobs posted on LinkedIn. Read more about jobs from LinkedIn's official blog.
Use this search to learn a salary for a location and position. (Note: Limited access to non-LinkedIn members).
APA Citations and Plagiarism
Guide to Using APA Business Citations
APA Citation Style Guide (General)
Has links to guides and citation generators.
Sources, Citations and Style. Watch this APA Citation Style Video (OWL Purdue. 2015) BUS 495
Reference the APA handout created by the writing center. This is a single-page handout. It is intended to be printed two-sided and tri-folded.
- Need help, visit the writing center!
Common Business Citation Styles in APA Format
How to Cite in Text:
Cite as (last name or company name, year, page number). Example: (Longboard Grotto, 2009, p.23)
She stated, "Students often had difficulty using APA style" (Jones, 1998, p. 199), but she did not offer an explanation as to why.
According to Jones (1998), "Students often had difficulty using APA style, especially when it was their first time" (p. 199).
Consult the Publications Manual of the American Psychological Association (APA) for detailed explanations and additional examples. Copies are available at the Cal State San Marcos Research Help Desk (BF76.7.P83 2009) or on Reserve.
Recommended Citation Generators:
A note of caution about Citation Generators.... NOT ALL ARE ACCURATE! Like everything, you need to know the basics and use them with caution and expect to make corrections. EbscoHost databases and Proquest have built in citation generators for each article. Use Cite This, or email citation. Known bug: Proquest authors and dates may need reformatting.
KnightCite Hekman Library Calvin College
DocsCite Arizona State University to help cite government documents
Owl at Purdue APA Style. Highly recommended. Also note the sample manuscript with notations for APA instructions on formatting.
DOI Digital Object Identifiers
Cite the article as you would any print article and add the electronic access information at the end.
DOI: To access electronic articles preference is given to supplying an Digital Object Identifier, a unique number for an article. Inclusion of the DOI, if available, facilitates retrieval
* If no DOI end with the home page, do not paste the whole URL of the database name.
Articles, News or Trade:
News article with DOI:
Brownlie, D. (2007). Toward effective poster presentations: An annotated bibliography. European Journal of Marketing, 41, 1245-1283. doi:10.1108/03090560710821161
News article, no DOI, in Factiva
Kenneth, I. A. (2000). A Buddhist response to the nature of human rights. Retrieved from Factiva.
CQ FD Disclosure (2017). Event Brief of Q3 2017 McCormick & Company Inc Earnings Call - Final. Retrieved from Factiva.
Newspaper: San Diego Union Tribune
Econometer: $15 an hour for fast food jobs? Should the minimum wage be nearly doubled to $15 per hour for fast-food workers? (2013, September 8). U-T San Diego (CA) (First Edition ed.), C-2. Retrieved September 13, 2013, from NewsBank on-line database (Access World News)
Klimoski, R., & Palmer, S. (1993). The ADA and the hiring process in organizations. Consulting Psychology Journal: Practice and Research, 45(2), 10-36. doi: 10.1037/1061-4087.45.2.1)
Chapter in a book:
O'Neil, J. M., & Egan, J. (1992). Men's and women's gender role journeys: A metaphor for healing, transition, and transformation. In B. R. Wainrib (Ed.), Gender issues across the life cycle (pp. 107-123). New York, NY: Springer.
McDonald, M. & Keegan, W. J. (1997). Marketing plans that work. Boston: Butterworth-Heinemann.
E-book, no DOI:
Chapter or Section of a web document:
Cite the most specific webpage that you reference in your paper and include a link to the specific page.
Author, A. A., & Author, B. B. (Date of publication). Title of article. In Title of book or larger web document (chapter or section number).
Spain: Culture (2010). In GlobalEdge. Retrieved January 18, 2010 from https://GlobalEdge.msu.edu/countries/spain/culture
Company Information TEMPLATE
Author (date of publication). Title of article. Title of Journal, volume number, page number. Retrieved from http://nnnnnnn.htm
Title of company (date). Publisher, database source. Retrieved from source name.
Examples: Entries in library databases:
Hoover’s Inc. (2010, February 16). Harley Davidson, Incorporated: In-depth record. Retrieved from ABI Inform.
Qualcomm (2010). FY 2009 4th Quarter Earnings Release. Retrieved from the Qualcomm, Inc. website https://www.qualcomm.com
Cohen, A. (2017). Department stores in the U.S report 45211. IBISWorld Industry. Retrieved from IBISWorld database
First Research (2017). Clothing Stores. Retrieved from Mergent First Research.
U.S. Census Bureau. (2010). Musical instrument and supplies stores NAICS: 45114. Washington DC: Author.
Retrieved August 22, 2016 from the World Wide Web:https://factfinder.census.gov/faces/nav/jsf/pages/index.xhtml
Data Set (user created): For customized datasets derived from an electronic database.
REFERENCEUSA or data generated from an analytics site or GIS
InfoGroup. (2010). Corporate Lodging San Diego Metro Area. Available from ReferenceUSA database.
ESRI. San Diego County Market Potential. 2016. www.communityanalystonline.com. August 25, 2017.
SimplyAnalytics user created data set / map:
SimplyAnalytics (2017). EASI/MRI Consumer Expenditure Data 2016. Retrieved February 17th, 2017, from SimplyAnalytics database.
Encyclopedia, Reference Source or Chapter in a book
See Reference list: other print sources. In Purdue Owl.
Encyclopedia, No author:
Physical Fitness Products. (2007). In Encyclopedia of American industries. (pp. 671-675). Millerton, NY: Grey House Publications.
Reference work, Author:
Basham, M. (2009). Restaurants. In Standard & Poor's industry surveys. (Vol. 1). New York: Standard &Poor's.
Reference work: Multiple Authors: (authors in order as they appear)
Edell, J. A., & Burke, M. C. (1998). Feelings towards ads. In Bearden, W. O. & Netemeyer, R. G. In Handbook of marketing scales (2nd ed., pp. 283-285). Thousand Oaks: Sage.
Legal Citation Formats
See Westlaw or use the Uniform System of Case Citation (Blue Book).
To get the data for this YouTube clip you will need to extract speaker or author name, introductory slide, and other info.
CSUSM (2015). Forward Together: The Campaign for California State University San Marcos. https://www.youtube.com/watch?v=g7W1MXQUPFE
Personal Communication (interview, email, phone call)
APA rules states that you cite your interviews or emails in the text only since they are not retrievable. Include person's name, type of communication, date. Check with your professor who may also require you to list them in the Works Cited list.
In Text Example:
... (J. Welch, personal communication, January 21, 2010)
.... Patricia Burns, e-mail message to author, December 15, 2008.
REV 10/13 by Carly Den Hartog CSUSM CoBA
Plagiarism is the act of taking credit for work that is not your own and can have very serious consequences.
CSUSM's official Academic Honesty Policy outlines expectations for students.
- Scroll down to Part VI: Definitions for information related to citation and plagiarism.
Definitions of Plagiarism
Merriam Webster Definitions
- to use the words or ideas of another person as if they were your own words or ideas
- to steal and pass off (the ideas or words of another) as one's own
- use (another's production) without crediting the source
- to commit literary theft : present as new and original an idea or product derived from an existing source
"Plagiarize." Merriam-Webster.com. Merriam-Webster, n.d. Web. 23 Sept. 2015. <http://www.merriam-webster.com/dictionary/plagiarize>.
Plagiarism.org definition Plagiarism.org has useful information but be aware it is sponsored by a fee-based service that is not affiliated with or endorsed by CSUSM Libraries.
Tutorials about Plagiarism
Accidental Plagiarism - Don't Let it Happen to You- University of Arizona Libraries
Plagiarism Tutorial- University of Texas Libraries
Videos on Plagiarism
Video from Bainbridge State College
Video from Brock University Canada
Video created by the University of Bergen Norway- press CC to view caption in English