Marketing (Business)

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Marketing (Start here)

Marketing [Start here] JSO 4/16

Marketing

Use the nagivation on the left hand side of page to locate - books, journals, articles, and more!

This resource puts together sources for researching topics related to: marketing and advertising.  The web sources offer links to tools to locate learn more about the profession of marketing and also web based marketing sites of inteterest. 

DICTIONARY | ENCYCLOPEDIA | REFERENCE SOURCES:

     Image of ebook

      The Blackwell Encyclopedia of Management. Marketing [Book]

      Library   4th Floor Stacks   HD30.15 .B455 2005 v.9

 

 

 

     The Advanced Dictionary of Marketing: Putting Theory to Use [eBook]

     e-Book available via Ebook Central (formerly ebrary).  For off-campus access CSUSM ID and password required

 

 

 

 

GENERAL SOURCES:

Select sources covering general Marketing information.  See the books & more page (on the left).

Link to book     How to Write a Marketing Plan [ebook]

      eBook available via Ebook Central (formerly ebrary).  For off-campus access CSUSM ID and password required

 



 

 

 

Image  of ebook    Kellogg on Marketing [book]

    Library   4th Floor Stacks   HF5415 .K4443 2010


 

 

 

 

 

Link to e-book via Ebrary database  The Marketing Pathfinder  [eBook]

  eBook available via Ebook Central (formerly ebrary).  For off-campus access CSUSM ID and password required


 

 

 

 

Imae of ebookHandbook of research on digital media and advertising : user generated content consumption [Book]

  Library   4th Floor Stacks   HF5821 .H318 2011

Books | eBooks | More

Library Catalog Search (general template)

Physical & online books, media, and more can be located in the following ways:

  1. Search the Library Catalog (use dropdown left-hand side for search types: subject, author, etc.)
                                                      OR
  2. Search for an e-book, choose an e-book database from the list and use the search bar to enter terms
     
    • Remember off-campus access requires log-in with CSUSM User ID and Password

 

Marketing Books, eBooks and More (JSO 4/16)

When searching the collections for books on this topic try the following keywords and subject headings.

Marketing | Consumer Behavior | Community organizations | Branding (Marketing) | Marketing - Management |  Marketing - Case Studies | Advertisers | Consumers | Marketing - Psychological Aspects | Marketing - Social Aspects | Marketing - Moral and ethical aspects | Internet Marketing | Export Marketing | Social Marketing | Relationship Marketing | Marketing Research
 

Select books, eBooks, and more below

  1. Image of ebook.       Brand Famous: How to Get Everyone Taking About Your Business [eBook]
         eBook via Safari Books Online








     
  2. Image for Ebook       Understanding Digital Marketing [eBook]
          eBook via Ebook Central (formerly ebrary)








     
  3.   The Handbook of Marketing Research: Uses, Misuses, and Future Advances
      [available in both print & eBook]
       eBook via Sage  |  Library   4th Floor Stacks   HF5415.2 .H286 2006




     
  4.      Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
         [e-book]
        
    eBook via Ebook Central (formerly ebrary)




     
  5.   New Strageisist Editors Collection [e-book collection]  - Selected individual titles listed below

Series of e-books on consumer behavior & consumer demographics
 




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Need Help?

Ann Fiegen

Librarian for Business & Economics
afiegen@csusm.edu
760-750-4365
Office Location: 
KEL3421
Office Hours: 
Mon & Weds 3--5 or so, Tues & Thurs 10-12 or so; Appointments Preferred

Featured titles:   The Wall Street Journal: Guide to Information Graphics
San Diego Regional Economic Development Council.  San Marcos Profile 2017
Supports the following areas: 
Business, Economics, Management, Marketing, Operations Management, Global Business Management, Finance, Accounting


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