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Marketing (Business)

Marketing (Start here)

Marketing [Start here] JSO 4/16


Use the nagivation on the left hand side of page to locate - books, journals, articles, and more!

This resource puts together sources for researching topics related to: marketing and advertising.  The web sources offer links to tools to locate learn more about the profession of marketing and also web based marketing sites of inteterest. 


     Image of ebook

      The Blackwell Encyclopedia of Management. Marketing [Book]

      Library   4th Floor Stacks   HD30.15 .B455 2005 v.9




     The Advanced Dictionary of Marketing: Putting Theory to Use [eBook]

     e-Book available via Ebook Central (formerly ebrary).  For off-campus access CSUSM ID and password required






Select sources covering general Marketing information.  See the books & more page (on the left).

Link to book     How to Write a Marketing Plan [ebook]

      eBook available via Ebook Central (formerly ebrary).  For off-campus access CSUSM ID and password required





Image  of ebook    Kellogg on Marketing [book]

    Library   4th Floor Stacks   HF5415 .K4443 2010






Link to e-book via Ebrary database  The Marketing Pathfinder  [eBook]

  eBook available via Ebook Central (formerly ebrary).  For off-campus access CSUSM ID and password required





Imae of ebookHandbook of research on digital media and advertising : user generated content consumption [Book]

  Library   4th Floor Stacks   HF5821 .H318 2011

Marketing and Advertising

Books | eBooks | More

Library Catalog Search (general template)

Physical & online books, media, and more can be located in the following ways:

  1. Search the Library Catalog (use dropdown left-hand side for search types: subject, author, etc.)
  2. Search for an e-book, choose an e-book database from the list and use the search bar to enter terms
    • Remember off-campus access requires log-in with CSUSM User ID and Password


Marketing Books, eBooks and More (JSO 4/16)

When searching the collections for books on this topic try the following keywords and subject headings.

Marketing | Consumer Behavior | Community organizations | Branding (Marketing) | Marketing - Management |  Marketing - Case Studies | Advertisers | Consumers | Marketing - Psychological Aspects | Marketing - Social Aspects | Marketing - Moral and ethical aspects | Internet Marketing | Export Marketing | Social Marketing | Relationship Marketing | Marketing Research

Select books, eBooks, and more below

  1. Image of ebook.       Brand Famous: How to Get Everyone Taking About Your Business [eBook]
         eBook via Safari Books Online

  2. Image for Ebook       Understanding Digital Marketing [eBook]
          eBook via Ebook Central (formerly ebrary)

  3.   The Handbook of Marketing Research: Uses, Misuses, and Future Advances
      [available in both print & eBook]
       eBook via Sage  |  Library   4th Floor Stacks   HF5415.2 .H286 2006

  4.      Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
    eBook via Ebook Central (formerly ebrary)

  5.   New Strageisist Editors Collection [e-book collection]  - Selected individual titles listed below

Series of e-books on consumer behavior & consumer demographics








Need Help?

Judy Opdahl

Instruction and Reference Librarian, Business & Economics Librarian (Spring Semesters)
Image of librarian Judy Opdahl
Office Location: 
KEL 3306, office is outside of the librarian hallway
Office Hours: 
email for an appointment

Spring Semesters serving as the Business & Economics Librarian.