Industry Research (Business)

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Business Industry Research Video

Video

Industry Research    (video)
This 5 min video is what you need to get started on industry research for many of your courses.  If you are a new business student to the campus this is required viewing, it will show you how to use premium subscription industry reports.
 

NAICS (Business)

 Use a directory or company search to help you identify an Industry Classification code.  This will be helpful in your next steps in Industry research.

North American Classification System [NAICS]

NAICS Pronounced Nakes; is a unique, all-new system for classifying business establishments. Adopted in 1997 to replace the old Standard Industrial Classification (SIC) system, it is the industry classification system used by the statistical agencies of the United States. (Source: FAQs US Census).

2012 NAICS classifications

 

Industry, Market, & Financial Reports

Industry Profiles (Industry overview reports)


Industry Overview Reports

Industry Reports  prepared by expert analysts in this premium content.  Offer a broad description and outlook at the macro environment of an industry, key trends, broad customer profiles and market or investment analysis of the industry.  Many databases offer the ability to search by NAICS code. 

IBISWorld   Good place to start

Industry Research in over 700 reports by NAIC for the US. industry analysis, external, internal and economic, supply chain.  

First Research  (Mergent Intellect)*** New INDUSTRY DATABASE ***

Industry Research and Interview starter questions for exec levels.  Social Media feed updates on business and industry.

Technavio Industry Forecasts Search Main Library as keyword and industry name.  Over 5000 industry 5 year forecasts and news reports. 

Local Industry Analysis 

San Diego Economic Development Industry Reports

S&P Capital IQ  Industry Surveys HG4915 .S652  3rd Floor Reference [Print]

Excellent for in depth analysis industries representing large US corporations. Segments on Industry Trends, How an Industry Operates, How to Analyse a Company.  Its in print but it is the single best industry introduction source in this library.  Excellent source for more sources of information such as trade magazines, professional associations and regulators.

Business Source Premier (EbscoHost database)

Marketline reports with global coverage. Each report contains statistics on industry market value, forecast, and market segmentation, competition and leading companies.  Look for Porter's Five Forces analysis.  Each report is 24 pages long, caution to look at dates may be older.

Market Research Reports

Passport Euromonitor Global Industry Reports  Detailed reporting.
Euromonitor Industry reports, in depth analysis on trends in consumer products and services industries, include market analyst reports and statistical data.  Country and consumer reseacher as well as economic, business and transport.

Financial Industry Analysis For those looking for more financial analysis. 

Bizminer   Detailed industry financial and industry market analysis.   9000 industries by sales.  Find reports at the national, state, county, metro and zip code.

Industry Snapshots by NAIC
Statistical profiles of US Industries by NAIC. 

Mergent Online  Go to  the Report Search Tab to get to the industry reports. 
Use for major industries only,  global coverage. Especially useful for industries represented by publicly traded companies. Search by company or broad industry name.

Statistical Abstract of the United States (Proquest)
Excellent compilation of essential statistics to support other reports.  Source is often government and other agencies. 

Books on Industry in the library.

Hundreds of different industries are represented in the library catalog.
You will find whole books on the food industry, or service industries, craft beer, restaurants, etc.

Manufacturing Industries
Retail trade
Service Industries
Industry Profile United States (e-reports)

 

 

Books | eBooks | Videos | More

Library Catalog Search

Physical & online books, media, and more can be located in the following ways:

  1. Search the Library Catalog (use dropdown left-hand side for search types: subject, author, etc.)
                                                      OR
  2. Search for an e-book, choose an e-book database from the list and use the search bar to enter terms
     
    • Remember off-campus access requires log-in with CSUSM User ID and Password

 

Books & eBooks

Database Full Text Coverage Scholarly
Business Expert Press E-Books

Business Expert Press publishes concise, practical treatments of the topics taught in MBA programs. Our born-digital books are written by professors who translate real-life business experiences into teaching tools, and serve as curriculum-oriented, cost-effective alternatives to high-priced textbooks. Unencumbered by DRM, they can be used easily and without limitation by the academic community.

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Full-text 2010 to 2014 Most
Wiley Online Library

Access to abstracts and full text from journals, reference works, databases, and books. Disciplines covered include the life sciences, chemistry, physics, mathematics, psychology, earth sciences, education, social sciences, humanities, business, and mathematics

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Some full-text 1996 to current Most
Safari Books

A collection of over 300 O'Reilly programming and technology books - each completely searchable, including code fragments.

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Full-text 1993 to current None
SpringerLink

Includes more than 1,100 peer-reviewed journals in science, medicine, and technology.

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Some full-text 1996 to current All
Database Full Text Coverage Scholarly
EBSCO eBook Collection

Access to a full text collection of over 4,000 e-book titles covering a wide-range of subject areas.

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Full-text 1850 to current Most
Ebook Central (formerly ebrary)

Ebook Central (formerly ebrary) provides authoritative, full-text e-books in a wide range of subject areas along with powerful tools to find, use, and manage the information.

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Full-text current Some

eVideos (Business)

Database Full Text Coverage Scholarly
Films on Demand: Business & Economics Video Collection
  • Films on Demand:  Business & Economics Collection.

1500 on demand films, simply link to the film for viewing.


 

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Full-text current Some
Kanopy Video Library

Kanopy provides streaming on-demand access to thousands of documentaries, feature and independent films, and training videos. Licensing partners include Criterion Collection, Universal Paramount, The Great Courses, New Day Films, California Newsreel, PBS, First Run Features, Media Education Foundation, Documentary Educational Resources, and others. Kanopy videos can be viewed on a range of devices and platforms including Apple, Android, and Windows.

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N/A current

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