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Company (Business)

Researching Companies

Identify Company Type

Company research requires you to determine if a company is a public company, private company, or a subsidiary. Make use of the databases below to make your determination.  Small and local businesses will require the use of a ReferenceUSA for making determinations.  Remember off campus access requires CSUSM ID and password. 

  • ReferenceUSA
    United States business directory of over 14 million private and public companies. Contains name, executives, type, sales, employee size etc. Users can search by SIC, yellow page heading, state, city, and down to the zip code level. mployee size etc. 

Public Company

Public Company Profiles, Annual Reports and Analysis

Business Source Premier  (CSUSM Premium) Search the Company Profiles.  Marketline reports include SWOTS!


Factiva  (CSUSM Premium) Good for public corporations.

Search Companies/Markets Tab along the top. 

Company snapshot, News, Web News, Multimedia, Key Developments, Peer Comparison, Financial Results--to see financial results by segment and reports. Look at the Performance/Segment Information section.

Earnings Calls:   Limit company search to Sources:  CQ FD Disclosure.


Mergent Online (CSUSM Premium) Good for public corporations in depth financials.   Also has limited private co. info.
Detailed company profiles, history and in depth financial analysis, including SEC filings  
Commerical investing and new source, publicly available.  Freely available insight snippets


Hoovers Company Profiles (via ProQuest) (CSUSM Premium) 
Company snapshot, employee size, sales, basic financials, stock, NAIC and SEC filings including news (newspapers, legal,and patent)

S&P Capital IQ NetAdvantage (San Diego City Public Library)
Industry and Company analysis

ReferenceUSA  (CSUSM Premium)  Excellent for private companies also public company hierarchies.  Includes local branches of foreign companies operating in the United States. Also good for quick summary statistics by industry especially local competitors.

REFUSA:  Step By Step Guide to RefUSA Company & Competitor search


Market and Consumer analysis of Companies

Passport Euromonitor  (CSUSM Premium) Company profiles and market and brand share around the world

Financial Information & Annual Reports

How to read an annual report  (Short outline from IBM) (available on the free web)
Annual reports for U.S. public companies. EDGAR search (available on the free web)
Access to corporate electronic filings submitted by U.S. public companies directly to the U.S. Securities Exchange Commission.


Competition and Industry

Company analyst reports include strengths, weaknesses of the company and opportunities and threats. 

IBISWorld Industry Research  (CSUSM Premium)

Industry Research in over 700 reports by NAIC. In-depth Industry analysis, external, internal and economic, supply chain management. Contains some international reports for UK, Australia, China, and Global.

First Research (Mergent Intellect) (CSUSM Premium)
Industry research with limited competitor.  Excellent Interview prep questions. 

ReferenceUSA (US Only)

See the section for competitors.  This represents a geographic look at businesses close to your location by NAIC code. 






    Need Help?

    Ann Fiegen

    Librarian for Business & Economics
    Office Location: 
    Office Hours: 
    Mon & Weds 3--5 or so, Tues & Thurs 10-12 or so; Appointments Preferred

    Featured titles:   The Wall Street Journal: Guide to Information Graphics
    San Diego Regional Economic Development Council.  San Marcos Profile 2017
    Supports the following areas: 
    Business, Economics, Management, Marketing, Operations Management, Global Business Management, Finance, Accounting

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