This page provides recommended sources to complete your Case Analysis and New Venture Development Plan.  This guide is organized according to your assignment requirements for those areas requiring outside research.

Preparation for BUS 444/442 Library Research Session 

  • Bizminer and Bizminer Tutorials -- Look under Resources to find short video tutorials prior to class. 
  • Census Business Builder  For small businesses.  Use for business plan data and potential market

The Firms Environment--Industry

Market Share

Market Trends

  • Association websites (National Restaurant Association for example), references to associations in news articles.  See the Industry Reports for specific industries.
  • Visit Business news premium sources tab on this guide. Trade magazine websites AND library article databases-the only place to find special reports you find these in the news databases, see the tab

Demographics and Market Potential

Business Plans


Entrepreneur Media, Inc (2015). Write your business plan: get your plan in place and your business off the ground (access until July 1, 2020 - COVID)

Butler, D. (2014). Business Planning for New Ventures: A Guide for Start-ups and New Innovations. 

Samples (don't pay for anything):

Operating Expenses

U.S. Economic Census Detailed Retail Trade and Operating Expenses
Related business and industry, manufacturing, and wholesale available as well.

The Firm


Occupational / Employees

Product or Service

  • Passport Euromonitor (Consumer purchase behavior).
  • Visit Business news premium sources tab on this guide. Craft search strategy to return information relevant to your needs. 


Tax forms

Business Expenses

Location, Location, Location

  • LoopNet  Commercial Real Estate Listings by category

Commercial Real Estate Brokerages

See San Diego Business Journal Book of Lists  (Reference Shelves) for list of the 19  Commercial Real Estate Brokerages in San Diego County (other metro areas available)