Data and Reports
Census and Government Sources:
Statistical Abstract of the United States of the United States Quick look up to fast facts. By topic, employment, demographics, business enterprises, labor, population, health, etc.
US Census www.census.gov
People and Households; Business and Industry,. geography
American Community Survey is an annual survey on demographics that updates the dicennial census.
An excellent source for customer demographics is the U.S. Census especially the yearly American Community Survey which samples population characteristics. The kinds of information collected by the U.S. Census Bureau supports the work of and is used by federal, state, and local government agencies such as, Bureau of Economic Analysis, Department of Transportation, Health and Human Services, Internel Revenue Service, Department of Labor etc.
What's the difference between the U.S. Census and the American Community Survey?
American Factfinder A tool to find census data
SANDAG [San Diego Association of Governments] County planning and transportation for San Diego County
In San Diego the local arm of the Census is SanDAG the San Diego Association of Governments which takes census data and inteprets and augments the data for local economic and land use and transportation planning
Bureau of Transportation Statistics "Over the years of its existence, BTS established itself with a focus in three key areas, each mandated by legislation: 1) compiling, analyzing, and publishing a comprehensive set of transportation statistics; 2) making statistics readily accessible; and 3) implementing a long term data collection program" (Source About BTS).
Bureau of Labor Statistics: Consumer Expenduture Survey "The Consumer Expenditure Survey (CE) program consists of two surveys, the Quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau" (Source: Consumer Expenditure Survey).
ReferenceUSA Consumer and Lifestyle Database
Passport GMID Euromonitor's International Markets & Reference Statistics
GMID is a global consumer behavior marketing reports and statistics.
Industry, Consumer and Country data
INDUSTRIES--use the Quick Analysis Finder to access Country reports, Company profiles, Global reports, Latest News all by industry
COUNTRIES & CONSUMERS--view consumer trends, lifestyles, and other information (past & forecasted) by country
Premium business news sources.
ABI Inform Complete
Business Source Premier
Lexis Nexis Academic
Clustered by type of publication you will get a different perspective by searching: Industry Trade perspective, News, Magazines
Market Research Reference Publications in Print (search in Library Catalog)
By MSA with socio/cultural lifestyles, MSA rankings, lifestyle rankings, demographic rankings
Editor and Publisher Market Guide for US and Canada
By MSA: Market ranking tables, state and metro area market surveys, population, age, ethnicity, housing, income, education, general retail sales.
Marketing Information: A Strategic Guide for Business and Finance Libraries
Leads to more demographic, geographic, lifestyle sources.