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MKTG 448 Global and Cross Cultural Marketing

Marketing Essentials

Marketing Essentials for any Marketing class

Marketing Essentials and Case Completion

This guide has recommended research strategies and sources for case completion (MKTG 448 Spring 2018)

Books on reserve for the class:  Search course reserves for Marketing texts

These sources are essentials for any international marketing research. Here you will also find links within each to helpful video clips to get started.  Use the headings on the left of this guide to more detail, research tips, and additional sources.

I am availble for any follow up help, once you have tried on your own.

Good places to start:

1. Country Segment to the left on this course guide  for more.

GlobalEdge from Michigan State University is key to understanding a country.

2. Marketing Segment: 

Passport by Euromonitor is the premier International Marketing analysis database.   Register and watch the videos to get started.

3. Business News segment:  Use the core news sources to get updated information on your cases.
Factiva is particularly useful for international coverage

 

 

 

 

 

Country Profiles and Culture

Country Culture for Business

Recommended Reading
Juergensmeyer, M. (Ed.). 2014. Thinking globally.  Berkeley, CA: University of California Press.  (e-book).

Thomas, D. C. & Inkson, K. (2009) Cultural intelligence: Living and working globally (2nd Ed.). San Francisco, CA: Berrett-Koehler. 

Country Background

Global Edge   (Michigan State Univ)  Global Business Knowledge. MRKG 448
Do this First--   Recommend free registeration for best content access.
Quick Links:
Global Insights  with links to country, industry, economic classification - emerging etc., trade bloc and more.
By Country --  

  • Country Comparator and Country Rankings interactive tool
  • Country Commercial Guide 
  • BBC--Country Profile

By Industry (top level view only.  See Library guides for industry for indepth

Other sources:

CIA World FactBook    Short factual information on a country

CPI Corruption Perception Index - This is from Transpacrency International, check to see where you country falls on this index.

International Montetary Fund - Visit this site to learn more on your country.
     Take a look at the DataMapper (to help choose a country based on criterion) and IMF Data link

Select Databases

Scholar.google.com  Search the references from your primary case or article and see who has cited that article to research more recent literature.  Use Get It at CSUSM, or free links.  MKTG 448

Business Source Premier  

Choose >>> Country Reports   Select a report for example: Select Country Tab >>> India

Excellent Marketline reports in depth country profiles with chapter on social aspects of country. 

Films on Demand Country Culture
Film clips on countries and management practices around the world.  Custom clips can be embedded into your presentations. 
Kanopy Films:   Search Marketing Series 2: The 4 Ps.   Videos with case examples, interviews on strategy. 

Gobal Business Information

Euromonitor Passport  MKTG 448
Consumer industries and country studies and in depth market reports and statistics

Can do a KEYWORD Search OR Use the Search "tree" [multiple ways to get at data]

Example: Industries (Top bar in black) >>> Select Hot Drinks >>> Use the Search Tree

Hot Drinks >>>Consumer Expenditure >>> hit blue arrow >>> add in geography >>>Latin America >>> Search

Results show Popular Statistics | Analysis | Combined Statistics

ABI/IINFORM  (News, reports, data, Journals) 

Seach Hofstede and [dimension]   
Limit by Subject  
Limit by Country 

"Full-text journals, case studies, dissertations, working papers, key newspapers such as The Wall Street Journal and The Financial Times, as well as country-and industry-focused reports and data. Its international coverage gives researchers a complete picture of companies and business trends around the world" (Source: ABI/INFORM).

Emerald Insight
Provides global perspectives scholarly articles with access to the fulltext of 100 journals in business and management, information science, and other disciplines.

ScienceDirect

Provides full text access to over 1,000 journals in science, including subjects in social science: Business, Accounting & Management

 

 

 

 

 

 

 

Doing Business In...

Doing Business in ...


Recommended Sources for Doing Business in .... guides

GETTING STARTED --- Country Briefings

GlobalEDGE International Business  -- START HERE

Covers free resources and links to research topics, countries, states, industries, and statistical tools. Created by Michigan State University, Broad College of Business.

Quick Links, especially: 

  • Country Commercial Guide
  • BBC--Country Profile--verview, Facts, Leaders, Historial Timeline and of course latest news
  • Left Nav Bar for detailed content on each country

Export.gov  GBM 425, GBM 430
Country Commercial Guides (Doing business in ....) GBM 425, GBM 430
Industry Overviews
Market Updates
Multilateral Development Bank Reports
Best Markets
Industry / Regional Reports

 

Euromonitor Passport  -- Economies FIN 626

Economies, Finance, and Trade
Details by category including FDI and other indicators by Country. 
Analysis and Statistics by category and industry

 

Related Trade Database (US Census)

Exports: "A related-party export transaction is one between a U.S. exporter and a foreign consignee, where either party owns, directly or indirectly, 10 percent or more of the other party."

U.S. International Trade Statistics by NAICS and country

Craighead's international business, travel, and relocation guide to 90 countries. REF HF5549.5.E45 C73 2004 2 vol.
This title is getting a bit dated but has practical relocation info.

Business details, directories,

USA Trade Online   For the advanced user.  Import / export stats by commodity, country, state and port.  In depth -- use to determine commodity volumn by country and rankings.
"A dynamic data tool that gives users access to current and cumulative U.S. export and import data" (Source: About USA Trade Online).  Sign-in required.
Quick Start guide on the USA Trade Online 

Country Risk Reports and Indicators

Doing Business: Benchmarking Business Regulations (World Bank)
Practical info on doing business in a selected country.
Compare and calculate business risk in over 175 countries. Topics cover all aspects of starting and operating businesses in the selected countries. Includes business law library in home language that include labor laws, tax and tariffs. Yearly World Bank Doing Business In ... reports available for download.
Recommended for GBM 425 and BA 616 view links for law library and download country report, some are more complete than others.

NationMaster GBM 425, GBM 430, FIN 612
Quickly compare two countries across categories

World Bank Open Data Browse by Country and Indicator
FIN 612 --  Look for Indicator -- Financial

IMF Data.org  International Monetary Fund.  FIN 612

International financial statistics.

 

Dig deeper, latest news and analysis

Business Source Premier  (Library database) GBM 425
Seach:   Doing business in ........   to find articles on many countries.

Europa (The European Union Online)
Find news, activities, official documents and information sources including statistics.

Global Development Finance / World Bank.
Global Economic Prospects / World Bank.
These two flagship publications from the World Bank serve to track, record and forecast financial capital and economic forces for emerging countries.

International Country Statistics on the Web
Lists statistical agencies for each country. Through a U.S. Bureau of Labor Statistics Web Site.

OECD - Organization for Economic Cooperation and Development

OECD Statistics Portal
Statistics arranged by topic and member country. Some topics are globalisation, Information and Communication Technology, Labor, Purchasing power.

OECD Stats by Theme
Comprehensive list of OECD statistical data collection programmes classified by theme.

OECD Data portal
Find, compare and share the latest OECD data: Charts, maps, tables, etc.

EUROPAGES
Described as a business-to-business directory for European business establishments. Search by product, service, company name, the directory returns company name, address, email, and maps and catalogs.

Selected countries

ProMexico Doing business in Mexico resources

China Business Research Guide
Best source for business guides to China. Compiled by University of Penn librarians.

 

 

International Target Market

Target Markets

International 

Passport Euromonitor   (csusm login)

Passport is an premium international consumer market database. It has statistics and analysis on 164 countries. 
Consumer Trends and Lifestyles
Income and Expenditures
Population and Homes
Technology, Communications and Media

Choose multiple countries or trading blocks to compare.

Other resouces for products and markets

USA Trade Online  (requires registration) Detailed import / export stats by port. 

EXPORT.GOV 

Export.gov  Market Research Library

*****Great resource for Foreign Marketing Intelligence***

Go to the Country Commercial Guides (Doing Business in) 
 


 

 

 

 

 

 

 

Need Help?

Ann Fiegen

Librarian for Business & Economics
afiegen@csusm.edu
760-750-4365
Office Location: 
KEL3421
Office Hours: 
Mon & Weds 3--5 or so, Tues & Thurs 10-12 or so; Appointments Preferred

Website  Research

Featured titles:   The Wall Street Journal: Guide to Information Graphics
San Diego Regional Economic Development Council.  San Marcos Profile 2017
Supports the following areas: 
Business, Economics, Management, Marketing, Operations Management, Global Business Management, Finance, Accounting


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