MKTG 448 Global and Cross Cultural Marketing

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Country Profiles and Culture

Country Culture for Business

Recommended Reading
Juergensmeyer, M. (Ed.). 2014. Thinking globally.  Berkeley, CA: University of California Press.  (e-book).

Thomas, D. C. & Inkson, K. (2009) Cultural intelligence: Living and working globally (2nd Ed.). San Francisco, CA: Berrett-Koehler. (on order for the library)


CIA World FactBook    Short factual information on a country

World Bank Country Lending Groups
To locate low, lower middle, and upper middle income economies

Global Edge     Do this First--   You Must register for free to have full use of this site

Countries > Region > Europe >  Austria, Germany, Switzerland
Quick Links:
    Country Commercial Guide 
    BBC--Country Profile--verview, Facts, Leaders, Historial Timeline and of course latest news

Look at video clips under Video and Audio and  Programmes (left nav bar)

CPI Corruption Perception Index - This is from Transpacrency International, check to see where you country falls on this index.

GlobalEDGE Resource Desk for Culture   MGMT 461
Pick a country in Global Insights and look to the left light blue contents for culture.  Find links to Center for Intercultural Learning and Culture Crossing.  

Filter by country  >>  Cultures (Left blue bar)
Find links to Center for Intercultural Learning and Culture Crossing.

International Montetary Fund - Visit this site to learn more on your country.
     Take a look at the DataMapper (to help choose a country based on criterion) and IMF Data link

Select Databases

Business Source Premier  MGMT 461

Choose >>> Country Reports   Select a report for example: Select County Tab >>> India

Excellent Marketline reports in depth country profiles with chapter on social aspects of country. 

Films on Demand Country Culture
Film clips on countries and management practices around the world.  Custom clips can be embedded into your presentations. 

Gobal Management Information

Euromonitor Passport
Consumer industries and country studies and in depth market reports and statistics

Can do a KEYWORD Search OR Use the Search "tree" [multiple ways to get at data]

Example: Industries (Top bar in black) >>> Select Hot Drinks >>> Use the Search Tree

Hot Drinks >>>Consumer Expenditure >>> hit blue arrow >>> add in geography >>>Latin America >>> Search

Results show Popular Statistics | Analysis | Combined Statistics

ABI/IINFORM  (News, reports, data, Journals) MGMT 461 

Seach Hofstede and [dimension]   
Limit by Subject  
Limit by Country 

"Full-text journals, case studies, dissertations, working papers, key newspapers such as The Wall Street Journal and The Financial Times, as well as country-and industry-focused reports and data. Its international coverage gives researchers a complete picture of companies and business trends around the world" (Source: ABI/INFORM).

Emerald Insight
Provides global perspectives scholarly articles with access to the fulltext of 100 journals in business and management, information science, and other disciplines.


Provides full text access to over 1,000 journals in science, including subjects in social science: Business, Accounting & Management








International Target Market

Target Markets


Passport Euromonitor   (csusm login)

Passport is an premium international consumer market database. It has statistics and analysis on 164 countries. 
Consumer Trends and Lifestyles
Income and Expenditures
Population and Homes
Technology, Communications and Media

Choose multiple countries or trading blocks to compare.

Other resouces for products and markets

USA Trade Online  (requires registration) Detailed import / export stats by port. 

EXPORT.GOV  Market Research Library

*****Great resource for Foreign Marketing Intelligence***

Go to the Country Commercial Guides (Doing Business in) 








Need Help?

Ann Fiegen

Librarian for Business & Economics
Office Location: 
Office Hours: 
Mon & Weds 3--5 or so, Tues & Thurs 10-12 or so; Appointments Preferred

Featured titles:   The Wall Street Journal: Guide to Information Graphics
San Diego Regional Economic Development Council.  San Marcos Profile 2017
Supports the following areas: 
Business, Economics, Management, Marketing, Operations Management, Global Business Management, Finance, Accounting

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