Business (General)

Welcome to Business Research

Welcome to Business Research

Industry and Company Research Videos

Welcome to CSUSM library and business research.

This library offers books, news, scholarly journals, and extensive business reports, statistices and data for your business research.

This page offers videos and guides to only few of the most popular library databases to get you started.

General guides and videos to using the CSUSM library website.
1. Always Login to the Library to see the most full text, ebooks, and videos.

2. Getting general help from the library website  (If the question is specific to your business assignment it is best to contact the business librarian expert.

 

Videos orientations to library research for business:
Students new to campus and business research.  BUS  302 and BUS 495 you are responsible for viewing videos prior to library sessions.

 1. Introduction to Business Research at CSUSM library    VIDEO
This short video is an introduction to using the CSUSM library for business research.  If you are new to the campus you will want to view this.  The library home page has changed but the links discussed have similar functions.

2. Industry Research  at CSUSM 
This 5 min video is what you need to get started on industry research for many of your courses.   If you are new to the campus this is required viewing and will show you how to use these premium subscription industry reports.

IBISWorld Industry Research (Note interface has changed... videos show older interface to be updated)

3. IBISWorld Getting Started Videos  2 min
4. IBISWorld Industry Reports Video Tutorial   2 min
 

US Census Tutorial NAIC (6 min.)

Understanding NAICS (North American Industry Classification System).
IBISWorld uses the NAICS to classify industry reports. 

ReferenceUSA: Business Directories  companies, private, public, non profit, education, govenment etc. 

5. ReferenceUSA Learning Center  videos and guides
6. Step By Step Guide to RefUSA Company & Competitor search.  Self paced guide to create a competitor analysis using the industry and geographic locations of your choice.  (BUS 302 and BUS 495)

Passport by Euromonitor  Economic and Consumer market analysis worldwide)
To get started see the video upper right and look at the guide.  Recommend you register on the site since there is a bit of a learning curve its well worth it.
Global comsumer market, industry and countries.   Passport search guide  

 Premium Business databases to see all business research databases for CSUSM

Most popular library databases:  To research general articles on Business writing, leadership, and business communication go to Most Popular Library Databases. BUS 203 Business Writing

I recommend Ebsco Academic Search Premier and Proquest for business news trade magazines and some scholarly material.

 

Articles | Journals | Reports | Statistical Sources

Articles | Journals | Reports | Statistical Sources

Business News

Business News

Business News

  • Change sort order to Newest Date first
  • Narrow by Subject (more options)

Business Source Premier (EBSCO)
Good for trade news and the only place to find Harvard Business Review (HBR selected not all).

FACTIVA
Excellent for international and major business news.  (WSJ, NYT, Washington Post, San Diego Union-Tribune)

Factiva Tips!  

  • Change Date from 3 months to 2 years
  • Choose the NEWS PAGES on the black bar to get the latest 2 weeks WSJ, NYT, LA Times, Washington Post and others

Business News Publications

Newsbank:  America's News
Full text of major news sources including the Los Angeles Times and the San Diego Union-Tribune, and Press Enterprise

 

San Diego Union Tribune    Link here and print edition, see 3rd floor of the library (behind the research help desk).
San Diego Business Journal   Proquest ABI Inform and print edition, see 3rd floor of the library (behind the research help desk).
Press Enterprise Riverside County Newsbank

 

Bloomberg BusinessWeek   Full text through Business Sources Premier

Bloomberg Tip!  Search within this publication    top right

 

The Economist  (online) Full text link.  [via Proquest ABI Inform]  Free Economist gives only limited content

Financial Times (London) ABI Inform (Proquest)  Last month not available. 

Harvard Business Review  Ebsco - Business Source Premier -- Full text of Harvard business review.

HBR Tips!

  • Some full text not available electronically.  See paper edition  HF5001.H3 (4th floor periodicals)
  • Case studies are not available in this subscription

Trade and  Professional Associations  -- Industry Trending News

Look to trade association pages on the free web.  Many industry and news reports will identify them.  Some information is available free, but most are only available to members.  Get around this by searching the association name for news reports in the above databases.  Examples of trade and professional associations are the National Restaurant Association; American Library Association.

Find associations in the industry reports recommended here, such as First Research.  Search on the web using .org   Find references to associations in news article

 

 

 

 

Books | eBooks | Videos | More

Books | eBooks | Videos | More

Library Catalog Search (general template)

Physical & online books, media, and more can be located in the following ways:

  1. Search the Library Catalog (use dropdown left-hand side for search types: subject, author, etc.)
                                                      OR
  2. Search for an e-book, choose an e-book database from the list and use the search bar to enter terms
    • Remember off-campus access requires log-in with CSUSM User ID and Password

 

Most Useful

Database Full Text Coverage Scholarly
Business Expert Press E-Books

Business Expert Press publishes concise, practical treatments of the topics taught in MBA programs. Our born-digital books are written by professors who translate real-life business experiences into teaching tools, and serve as curriculum-oriented, cost-effective alternatives to high-priced textbooks. Unencumbered by DRM, they can be used easily and without limitation by the academic community.

Full-text 2010 to present Most
Wiley Online Library

Access to abstracts and full text from journals, reference works, databases, and books. Disciplines covered include the life sciences, chemistry, physics, mathematics, psychology, earth sciences, education, social sciences, humanities, business, and mathematics

Some full-text 1996 to current Most
Safari Books (now O'Reilly Ebooks)

A collection of over 38,000 O'Reilly programming and technology books - each completely searchable, including code fragments.

 

 

Advice to new/1st time users: If access is denied, please wait one hour and attempt to use the resource again. The vendor is also working on a more permanent fix.
Full-text 1993 to current None
SpringerLink

Includes more than 1,100 peer-reviewed journals in science, medicine, and technology.

Some full-text 1996 to current All

Also Useful

Database Full Text Coverage Scholarly
Ebook Central (formerly ebrary)

Ebook Central (formerly ebrary) provides authoritative, full-text e-books in a wide range of subject areas along with powerful tools to find, use, and manage the information.

Full-text current Some
EBSCO eBook Collection

Access to a full text collection of over 4,000 e-book titles covering a wide-range of subject areas.

Full-text 1850 to current Most

Career Sources

Career Sources

Explore Careers for General business guide - JSO

Research a career/job

Occupational Outlook Handbook (online book)
Search the handbook to find career information:  duties, training, pay, job outlook, resources, and more. (source: Bureau of Labor Statistics).

 

O*net OnLine
"O*NET OnLine has detailed descriptions of the world of work for use by job seekers, workforce development and HR professionals, students, researchers" (source: O*NET OnLine).

 

CareerOneStop
Toolkit for job seekers, students, businesses, professionals. Provides information on skills, training, wages, jobs, industry, and state & local information. Sponsored by the US Department of Labor.

 

California CareerZone
A career exploring and coaching site that uses O*NET data. (source: California Career Resource Network)

 

GlassDoor for students 
Offers job listing, company reviews, salary reports, interview reviews and questions, benefits reviews, and CEO approval ratings (source: About Glassdoor).

 

CollegeGrad.com
Focus is on the entry-level position. Provides job searching, information on resumes, cover letters, interviewing, negotiating offers, salaries.

 

Networking

LinkedIn
Establish your own account to build a professional network. Provides the ability to search: jobs, companies, salaries, connect to other professionals and join interest groups. Help on the use of this resource LinkedIn Help.

LinkedIn Jobs
Use this search to locate jobs posted on LinkedIn. Read more about jobs from LinkedIn's official blog

LinkedIn Salary
Use this search to learn a salary for a location and position. (Note: Limited access to non-LinkedIn members). 

APA Citations and Plagiarism

APA Citations and Plagiarism

Guide to Using APA Business Citations

APA Citation Style Guide (General)

 

    Has links to guides and citation generators.

Sources, Citations and Style. Watch this APA Citation Style Video (OWL Purdue. 2015) BUS 495 

____________________________________________________________________________

Reference the APA handout created by the writing center.  This is a single-page handout. It is intended to be printed two-sided and tri-folded.

Image of one side of APA trifold
Image showing inside of APA guide

 

____________________________________________________________________________

Common Business Citation Styles in APA Format

How to Cite in Text:
Cite as (last name or company name, year, page number). Example: (Longboard Grotto, 2009, p.23)

 

Example: 
She stated, "Students often had difficulty using APA style" (Jones, 1998, p. 199), but she did not offer an explanation as to why.

According to Jones (1998), "Students often had difficulty using APA style, especially when it was their first time" (p. 199).

Consult the Publications Manual of the American Psychological Association (APA) for detailed explanations and additional examples. Copies are available at the Cal State San Marcos Research Help Desk (BF76.7.P83 2009) or on Reserve.

 

Recommended Citation Generators:

A note of caution about Citation Generators.... NOT ALL ARE ACCURATE! Like everything, you need to know the basics and use them with caution and expect to make corrections. EbscoHost databases and Proquest have built in citation generators for each article. Use Cite This, or email citation. Known bug: Proquest authors and dates may need reformatting.

 

KnightCite       Hekman Library Calvin College
DocsCite          Arizona State University to help cite government documents
Owl at Purdue APA Style.     Highly recommended. Also note the sample manuscript with notations for APA instructions on formatting.
 

DOI Digital Object Identifiers

Cite the article as you would any print article and add the electronic access information at the end.
DOI: To access electronic articles preference is given to supplying an Digital Object Identifier, a unique number for an article. Inclusion of the DOI, if available, facilitates retrieval

 

Example: doi:10.1108/03090560710821161
* If no DOI end with the home page, do not paste the whole URL of the database name.

 

Articles, News or Trade:

 

News article with DOI: 
Brownlie, D. (2007). Toward effective poster presentations: An annotated bibliography. European Journal of Marketing, 41, 1245-1283. doi:10.1108/03090560710821161

 

News article, no DOI, in Factiva 

Kenneth, I. A. (2000). A Buddhist response to the nature of human rights. Retrieved from Factiva.

CQ FD Disclosure (2017). Event Brief of Q3 2017 McCormick & Company Inc Earnings Call - Final. Retrieved from Factiva. 

Newspaper: San Diego Union Tribune

Econometer: $15 an hour for fast food jobs? Should the minimum wage be nearly doubled to $15 per hour for fast-food workers? (2013, September 8). U-T San Diego (CA) (First Edition ed.), C-2. Retrieved September 13, 2013, from NewsBank on-line database (Access World News)

 

Articles, Scholarly:

Example: 
Klimoski, R., & Palmer, S. (1993). The ADA and the hiring process in organizations. Consulting Psychology Journal: Practice and Research, 45(2), 10-36. doi: 10.1037/1061-4087.45.2.1)

 

Books:

Examples: 
Chapter in a book
O'Neil, J. M., & Egan, J. (1992). Men's and women's gender role journeys: A metaphor for healing, transition, and transformation. In B. R. Wainrib (Ed.), Gender issues across the life cycle (pp. 107-123). New York, NY: Springer.

Whole book: 
McDonald, M. & Keegan, W. J. (1997). Marketing plans that work. Boston: Butterworth-Heinemann.

E-book, no DOI: 
Stark, J. (2010). Building iPhone apps with html, css, and javascript [1st ed]. Retrieved from http://proquest.safaribooksonline.com/9781449380236

 

Chapter or Section of a web document:
Cite the most specific webpage that you reference in your paper and include a link to the specific page.

Author, A. A., & Author, B. B. (Date of publication). Title of article. In Title of book or larger web document (chapter or section number).

 

Example: 
Spain: Culture (2010). In GlobalEdge. Retrieved January 18, 2010 from https://GlobalEdge.msu.edu/countries/spain/culture

 

Company Information TEMPLATE 

Author (date of publication). Title of article. Title of Journal, volume number, page number. Retrieved from http://nnnnnnn.htm 
Title of company (date). Publisher, database source. Retrieved from source name.

 

Examples: Entries in library databases:
Hoover’s Inc. (2010, February 16). Harley Davidson, Incorporated: In-depth record. Retrieved from ABI Inform.

Company website: 
Qualcomm (2010). FY 2009 4th Quarter Earnings Release. Retrieved from the Qualcomm, Inc. website https://www.qualcomm.com

 

Industry Reports
Example:

Cohen, A. (2017). Department stores in the U.S report 45211. IBISWorld Industry. Retrieved from IBISWorld database

First Research (2017). Clothing Stores.  Retrieved from Mergent First Research. 

Industry Statistics:
Example: 
U.S. Census Bureau. (2010). Musical instrument and supplies stores NAICS: 45114. Washington DC: Author.
Retrieved August 22, 2016 from the World Wide Web:https://factfinder.census.gov/faces/nav/jsf/pages/index.xhtml

 

Data Set (user created): For customized datasets derived from an electronic database.

REFERENCEUSA or data generated from an analytics site or GIS

Example: 
InfoGroup. (2010). Corporate Lodging San Diego Metro Area. Available from ReferenceUSA database.

ESRI. San Diego County Market Potential. 2016. www.communityanalystonline.com. August 25, 2017. 

SimplyAnalytics user created data set / map:

SimplyAnalytics (2017). EASI/MRI Consumer Expenditure Data 2016. Retrieved February 17th, 2017, from SimplyAnalytics database.

Encyclopedia, Reference Source or Chapter in a book
See Reference list: other print sources. In Purdue Owl.

Encyclopedia, No author: 
Physical Fitness Products. (2007). In Encyclopedia of American industries. (pp. 671-675). Millerton, NY: Grey House Publications.

Reference work, Author:
Basham, M. (2009). Restaurants. In Standard & Poor's industry surveys. (Vol. 1). New York: Standard &Poor's.

Reference work: Multiple Authors: (authors in order as they appear)
Edell, J. A., & Burke, M. C. (1998). Feelings towards ads. In Bearden, W. O. & Netemeyer, R. G. In Handbook of marketing scales (2nd ed., pp. 283-285). Thousand Oaks: Sage.

 

Legal Citation Formats

See Westlaw or use the Uniform System of Case Citation (Blue Book).

Media--Video
To get the data for this YouTube clip you will need to extract speaker or author name, introductory slide, and other info.

Example: 
CSUSM (2015). Forward Together: The Campaign for California State University San Marcos. https://www.youtube.com/watch?v=g7W1MXQUPFE

Personal Communication  (interview, email, phone call)
APA rules states that you cite your interviews or emails in the text only since they are not retrievable. Include person's name, type of communication, date.    Check with your professor who may also require you to list them in the Works Cited list.

In Text Example:
...  (J. Welch, personal communication, January 21, 2010)
.... Patricia Burns, e-mail message to author, December 15, 2008.

REV 10/13 by Carly Den Hartog CSUSM CoBA
10/17 afiegen

 

 

Plagiarism (General)

Plagiarism is the act of taking credit for work that is not your own and can have very serious consequences. 

CSUSM's official Academic Honesty Policy outlines expectations for students.  
- Scroll down to Part VI: Definitions for information related to citation and plagiarism.

 

Definitions of Plagiarism

Merriam Webster Definitions 

  • to use the words or ideas of another person as if they were your own words or ideas 
  • to steal and pass off (the ideas or words of another) as one's own 
  • use (another's production) without crediting the source 
  • to commit literary theft :  present as new and original an idea or product derived from an existing source

"Plagiarize." Merriam-Webster.com. Merriam-Webster, n.d. Web. 23 Sept. 2015. <http://www.merriam-webster.com/dictionary/plagiarize>.

Plagiarism.org definition Plagiarism.org has useful information but be aware it is sponsored by a fee-based service that is not affiliated with or endorsed by CSUSM Libraries.

 

Tutorials about Plagiarism

Accidental Plagiarism - Don't Let it Happen to YouUniversity of Arizona Libraries

Plagiarism TutorialUniversity of Texas Libraries

 

Videos on Plagiarism

Video from Bainbridge State College

 

Video from Brock University Canada


Video created by the University of Bergen Norway- press CC to view caption in English

Need Help?

Judy Opdahl

Business & Economics Librarian
Office Telephone

760-750-4307

Office Location

KEL 3424

Office Hours
Scroll Down to see if I am currently available via Chat. If not email jopdahl@csusm.edu for an research consultation (appointment).