Industry and Company Research Videos
Welcome to CSUSM library and business research.
This library offers books, news, scholarly journals, and extensive business reports, statistices and data for your business research.
This page offers videos and guides to only few of the most popular library databases to get you started.
General guides and videos to using the CSUSM library website.
1. Always Login to the Library to see the most full text, ebooks, and videos.
2. Getting general help from the library website (If the question is specific to your business assignment it is best to contact the business librarian expert.
Videos orientations to library research for business:
Students new to campus and business research. BUS 302 and BUS 495 you are responsible for viewing videos prior to library sessions.
1. Introduction to Business Research at CSUSM library VIDEO
This short video is an introduction to using the CSUSM library for business research. If you are new to the campus you will want to view this. The library home page has changed but the links discussed have similar functions.
2. Industry Research at CSUSM
This 5 min video is what you need to get started on industry research for many of your courses. If you are new to the campus this is required viewing and will show you how to use these premium subscription industry reports.
IBISWorld Industry Research (Note interface has changed... videos show older interface to be updated)
US Census Tutorial NAIC (6 min.)
Understanding NAICS (North American Industry Classification System).
IBISWorld uses the NAICS to classify industry reports.
ReferenceUSA: Business Directories companies, private, public, non profit, education, govenment etc.
5. ReferenceUSA Learning Center videos and guides
6. Step By Step Guide to RefUSA Company & Competitor search. Self paced guide to create a competitor analysis using the industry and geographic locations of your choice. (BUS 302 and BUS 495)
Passport by Euromonitor Economic and Consumer market analysis worldwide)
To get started see the video upper right and look at the guide. Recommend you register on the site since there is a bit of a learning curve its well worth it.
Global comsumer market, industry and countries. Passport search guide
Premium Business databases to see all business research databases for CSUSM
Most popular library databases: To research general articles on Business writing, leadership, and business communication go to Most Popular Library Databases. BUS 203 Business Writing
I recommend Ebsco Academic Search Premier and Proquest for business news trade magazines and some scholarly material.
Industry & NAIC
Industry Reports prepared by expert analysts in this premium content. Offer a broad description and outlook at the macro environment of an industry, key trends, broad customer profiles and market or investment analysis of the industry. Many databases offer the ability to search by NAICS code.
IBISWorld US Industry reports. Search by keyword OR NAIC code (uses 5 digits of 6 digit codes).
Industry Research in over 700 reports by NAIC for the US. industry analysis, external, internal and economic, supply chain. Some Global and International Reports
First Research (Mergent Intellect)
Industry Research and Interview starter questions for exec levels. Social Media feed updates on business and industry.
Mergent Online Go to the Report Search Tab to get to the industry reports.
Use for major industries only, global coverage. Especially useful for industries represented by publicly traded companies. Search by company or broad industry name.
ABI Inform / Complete (Global )
Use the BROWSE tab for publications on industry, commodities, and country reports.
- BMI Country Industry Reports
- BMI Global Oil Market Reports
- BMI Industry Insight Reports
- BMI Risk Reports
Business Source Premier (EbscoHost database)
Marketline reports with global coverage. Each report contains statistics on industry market value, forecast, and market segmentation, competition and leading companies. Look for Porter's Five Forces analysis. Each report is 24 pages long, caution to look at dates may be older.
S&P Capital IQ Industry Surveys HG4915 .S652 3rd Floor Reference [Print ONLY]
Excellent for in depth analysis industries representing large US corporations. Segments on Industry Trends, How an Industry Operates, How to Analyse a Company. Its in print but it is the single best industry introduction source in this library. Excellent source for more sources of information such as trade magazines, professional associations and regulators.
Hospitality --- BRASS Business Librarian recommendations for researching the hospitality industry.
Local Industry Analysis
San Diego Economic Development Industry Reports (Website)
"San Diego Regional Economic Development Corporation (EDC) regularly releases and sponsors research that provides a baseline of industry data to encourage and support economic investment. EDC also conducts studies on key industries and identify actions needed to spur growth in the region." (Source: San Diego Regional EDC).
San Diego Association of Governments [SANDAG] (Website)
SANDAG serves as the forum for regional decision-making for the San Diego
region. Resources such as Demographics and other data and publications will
be of interest.
Market Research Reports
Passport Euromonitor Global Industry Reports Detailed reporting. GBM 425 and SE MARKETING PROJECTS
Euromonitor Industry reports, in depth analysis on trends in consumer products and services industries, include market analyst reports and statistical data. Country and consumer reseacher as well as economic, business and transport.
Financial Industry Analysis For those looking for more financial analysis.
Bizminer Detailed industry financial and industry market analysis. 9000 industries by sales. Find reports at the national, state, county, metro and zip code. Update 6/18: Now shows Z-scores for credit strength and financial viability.
Industry Snapshots by NAIC from the census
Statistical profiles of US Industries by NAIC.
Statistical Abstract of the United States (Proquest)
Excellent compilation of essential statistics to support other reports. The source is often government and other agencies.
Books on Industry in the library.
Hundreds of different industries are represented in the library catalog.
You will find whole books on the food industry, or service industries, craft beer, restaurants, etc.
Business and Trade Magazine News
Professional analysis of case studies requires more than these recommended sources! In addition to these recommended business news sources, use the library OneSearch on the Home Page of the library to look across all library material. Expect to narrow and limit your results.
Top Premium Subscription Business News Sources
ABI Inform Complete (Proquest)
Excellent studies, reports, and trade and industry news.
- Change sort order to Newest Date first
- Narrow by Subject (more options)
Business Source Premier (EBSCO)
Good for trade news and the only place to find Harvard Business Review (HBR selected not all).
Excellent for international and major business news. (WSJ, NYT, Washington Post, San Diego Union-Tribune)
- Change Date from 3 months to 2 years
- Choose the NEWS PAGES on the black bar to get the latest 2 weeks WSJ, NYT, LA Times, Washington Post and others
Business News Publications
Newsbank: America's News
Full text of major news sources including the Los Angeles Times and the San Diego Union-Tribune, and Press Enterprise
San Diego Union Tribune Link here and print edition, see 3rd floor of the library (behind the research help desk).
San Diego Business Journal Proquest ABI Inform and print edition, see 3rd floor of the library (behind the research help desk).
Press Enterprise Riverside County Newsbank
Bloomberg BusinessWeek Full text through Business Sources Premier
Bloomberg Tip! Search within this publication top right
The Economist (online) Full text link. [via Proquest ABI Inform] Free Economist gives only limited content
Financial Times (London) ABI Inform (Proquest) Last month not available.
Harvard Business Review Ebsco - Business Source Premier -- Full text of Harvard business review.
- Some full text not available electronically. See paper edition HF5001.H3 (4th floor periodicals)
- Case studies are not available in this subscription
Trade and Professional Associations -- Industry Trending News
Look to trade association pages on the free web. Many industry and news reports will identify them. Some information is available free, but most are only available to members. Get around this by searching the association name for news reports in the above databases. Examples of trade and professional associations are the National Restaurant Association; American Library Association.
Find associations in the industry reports recommended here, such as First Research. Search on the web using .org Find references to associations in news article
Economy Wide and Industry Indicators (Census)
National Economic Indicators
ADP National Employment Report. Reports on non-farm payroll, closely watched by economist, business and investment community. ADP is the largest processor of business payroll services.
Regional Small Business builder and Regional Analyst Edition.
User can enter location, industry, consumer, household, employment options to receive reports.
Monthly national reports:
1. Advance Report on Durable Goods Manufacturer's Shipments, Inventories, and Orders.
2. Manufacturers Shipments, Inventories, and Orders
3. Monthly Wholesale Trade
4. Advanced Monthly Sales and Retail and Food Services
5. Manufacturing and Trade Inventories and Sales
6. Quarterly Services Report
7. Quarterly Financial Report (Manu., Mining, Wholesale, Selected Service
8. Quarterly Financial Report - Retail Trade
Housing and Construction Reports (some also at state level)
9. New Residential Construction
10. New Residential Sales
11. Construction Spending and Value of Construction Put in Place.
12. Housing Vacancies and Homeownership
International Trade (State level also)
13. U.S International Trade in Goods and Services
Economic Indicator Webinars: from the Census view these excelent webinars.
Introduction to Economic Indicators
Measuring the Economy: a Brief Overview of the Census Bureau's Economic Indicators. Additional webinars go into more detail of each indicator.
Federal Reserve. Flow of Funds Accounts of the United States
Quarterly releases, How money moves through economy. Caution, VERY large files.
FRED: Federal Reserve Economic Database
Key economic indicators arranged in a way to quickly scan for U.S. interest rates, CPI (Consumer Price Index); PPI (Producer Price Index) GDP, and banking indicators
Financial Soundness Indicators
Developed by the IMF as indicators for financial soundness of countries.
Climate and Environment
Climate Data and its affect on the society, environment, business, people.
Climate data affects all aspects of life. This page is created in response to inquires from CSUSM curriculum and student research projects
Climate at a Glance NOAA
Use to find climate monitoring, state of the climate, temperature, precipitation and drought, climate at a glance (including ave temperature by county or other geographic region, extremes, society impacts, snow and ice and others.
SimplyAnalytics Climate and Weather
Data for average temperture, average high and low by any geographic area.
Business uses directories for industry analysis, competitor analysis, marketing, supplier, customers.
Company directories provide individual and competitor details for:
- Address and other contacts
- Key personnel
- Revenue and Sales
- Employee size
- NAIC / SIC numbers
Databases by Subject -- Business (this link opens in a separate window so you can acces each of these recommended databases).
Searching databases for private companies, non-profits, schools and other other organizations may require multiple trys in different sources.
ReferenceUSA US private and public businesses, some nonprofits includes sales and employee numbers. Executive contact info.
How to Find Franchises in ReferenceUSA GBM 425
For your Final GBM 425 Falla 2019 assignment find a franchise in ReferenceUSA use these filters to limit to select according to your assignment instructions
1. Advanced Search -- Keyword: Franchise
2. Headquarters --- Pick several states
3. Sales --- Over 1 Billion or figure adequate to expand oversees
RefUSA Learning Center ** Quick Training material, videos, and guides** How to search for businesses, competitors, suppliers, jobs and internships, general consumer research.
Step By Step Guide to RefUSA [Does not work waiting for software update.] Company & Competitor search *** Custom Guide to get to competitors. ***
How to guides for all things ReferenceUSA
Addition options for company searches
Factiva Public company profiles.
Choose the Companies tab across the top first to find Company profiles, competitors, and latest news.
CQ FD Disclosure Conference Calls: C-Level transcripts to analysts for Quarterly and Annual reports.
To access: Search name of company > Narrow on Left nav bar to Source: Disclosure Reports
Public and some larger companies, Short competitor list and executives.
Business Source Premier Search for Company SWOT analysis, large companies only.
Megent Online BUS 444
Excellent for public corporations worldwide, also limited info on private companies in US. Annual report in-depth financials, detailed history and abiltiy to make custom reports and analyse competitors. Financial analysis from annual report data and research firms
Company > Reports > Mergent Reports
Company > Competitors > Add all > Company Comparison Report
Company Detais > Highlights (Health Check)
Company Detais > Business segments (not required by the SEC but some reports available)
Company > Report Builder > Comparison Reports = against industry, or against Top 10, etc.
California Business Entitites Search for existing companies or file for new company name
Non-profit and charitable resource page.
Recommended: Charity Navigator, ERI Nonprofit Foundation Grant info. Foundation Center, Grant Search, GuideStar, IRS Master Tax File.
News articles on the web and library subscriptions. Use .gov .org
INDUSTRY DATA Best place to start your industry analysis is by reviewing the BUS 302 Industry Reports how to apply Porter's, SWOTT, or Griffin.
The U.S. Census and use NAIC Industry Code for latest Industry Statistics.
Census --> Business and Industry --> Data by Geography
Start-up Costs and Financial Ratios
How to find Financial Statements and Industry Ratios:
IBISWorld Key Statistics
Industry Financial Ratios for major industries. Look to the far right tab for KEY STATISTICS --> Ratios
Mergent Online (Library Database)
A financial analysis database of over 10,000 publicly traded US and international companies. Search by SIC, long term debt, profit margin, total revenue, and more. Create custom financial comparison charts. Includes EDGAR (SEC) filings back to 1993.
Bizminer (Library Database)
Premium library access to industry financial analysis by NAIC and market analysis, excellent for SME, Small to Medium Enterprises
Metro, county, state, national
How to pull Reports in Bizminer
1. Industry Financial Analysis.
Industry Financial Reports: Business plans,
Industry Financial Reports ---> Search your industry
Industry Financial Profiles --> Choose Location --> Select Sales class
Industry Market Reports contain competitor reports and Sales per sq. ft reports
RMA Annual Statement Studies (in Print)
REFERENCE HF5681.B2 R6
Industry financials and ratios by industry type (SIC). Comparison data back 5 years. Data derived from membership loan applications. Good for national.
Troy's Almanac of Business and Industrial Financial Ratios (in Print) / Leo Troy.
REFERENCE HF5681.R25 A45
Troy's uses IRS tax return data, the publication covers 192 industries, and 50 performance indicators, you can often find more detail in Troy's. Use NAICS to locate your industry. Useful when other titles do not cover your industry, and includes some industries that are typically privately held. Data derived from tax returns. Good for national.
A) If you have a company name -
Company directories library databases: ReferenceUSA, Mergent will list the SIC or NAIC number and industry description. Jot these down as they are the way to find any industry info. Besides you will be requied in Senior Experience to memorize them!
B) If you know the industry name -
Go to U.S. Census to find the industry classification number NAICS or SIC:
North American Industrial Classification System
2. The titles listed provide industry financial averages and ratios. Most are located in the Business Quick Reference area of the library or as electronic databases.
Bizminer (Library Database)
Business reference guide: for anyone involved in analyzing, valuing or selling a business. HD1393.25 2011 Reference. earlier edition circulates.
Business and Industry Economic Census
Factiva [Library Database]
First Research Industry Profiles by Dun & Bradstreet accessed from ABI Inform Complete
Mergent Online [Library Database]
RMA Annual Statement Studies LIBRARY REFERENCE 3rd Floor for latest editions
Reuters Business and Finance Stocks
S & P / Capital IQ Industry Surveys LIBRARY REFERENCE 3rd Floor for latest editions
S & P / Capital IQ Industry Survey. Monthly investment review.
Tax Statistics / IRS
LIBRARY REFERENCE 3rd Floor for latest editions
Value Line Investment Survey HG4501 .V26 Reference PRINT ONLY
Yahoo Finance Stock Screening
How to interpret ratios
Recommended Subject in the Library Catalog:
Ratio Analysis Over 16 books on how to work with financial ratios to view online or check out of the library to take home.
Bragg, S. M. (2002). Business ratios and formulas: a comprehensive guide, Hoboken, NJ: Wiley. In print HF5691 . B73
Bragg, S. M. (2012). Business ratios and formulas: A comprehensive guide. 3rd ed. Hoboken, NJ: Wiley. e-Book access Online.
Consumer Market Research
Segmenting and Targeting using consumer behavior analytics and geographic information systems (GIS)
Marketing Plan: Segmentation, Targeting
Segmentation and Targeting. You can use the market attributes you started with to go into more depth into your target market. There are sophisiticated market research analysis tools that use extensive demographic and lifestyle survey data and combine that with maps to visually show relationships that help marketers.
Passport by Euromonitor
Expert market analysis and statistics on consumer products and services for most countries.
SimplyAnalytics (CSUSM) and create personal account to save
Consumer demographics at the national US level, state, county, and local levels. Uses MRI and SimmonsLocal detailed consumer preferences, lifestyle, survey responses.
Create your own account
Advanced Web Searches for Business
Advanced Google features for business searching
Limit to domain names: site:.gov [search terms] site:.ca.gov .... site:.edu .. site:.org ....
Add site:(domain) to your search terms, for example:
site:.gov demographics AND Oceanside, CA
site:.gov serbia and culture and management
Limits to goverment entitites, works for all jurisdiction levels: National, state, county, city, water district, school district ect. military.
regulations.gov For current and proposed federal regulations
site:.org Associations AND Yoga
Limits to non profit organizations
site:.edu Market research AND "frozen yogurt"
Limits to education sites. USE WITH CAUTION as student papers may also be uploaded using the .edu domain, not to be confused with scholar.google.com
Limit to latest years: Open Search tools (Grey box on right) >> Then select AnyTime (drop down)
Search trends, shopping insights articles, and other marketing and advertising resources.
How Does Google Work?
Citing Your Work
APA Citation Style Guide (General)
Has links to guides and citation generators.
Sources, Citations and Style. Watch this APA Citation Style Video (OWL Purdue. 2015) BUS 495
Reference the APA handout created by the writing center. This is a single-page handout. It is intended to be printed two-sided and tri-folded.
- Need help, visit the writing center!
Common Business Citation Styles in APA Format
How to Cite in Text:
Cite as (last name or company name, year, page number). Example: (Longboard Grotto, 2009, p.23)
She stated, "Students often had difficulty using APA style" (Jones, 1998, p. 199), but she did not offer an explanation as to why.
According to Jones (1998), "Students often had difficulty using APA style, especially when it was their first time" (p. 199).
Consult the Publications Manual of the American Psychological Association (APA) for detailed explanations and additional examples. Copies are available at the Cal State San Marcos Research Help Desk (BF76.7.P83 2009) or on Reserve.
Recommended Citation Generators:
A note of caution about Citation Generators.... NOT ALL ARE ACCURATE! Like everything, you need to know the basics and use them with caution and expect to make corrections. EbscoHost databases and Proquest have built in citation generators for each article. Use Cite This, or email citation. Known bug: Proquest authors and dates may need reformatting.
KnightCite Hekman Library Calvin College
DocsCite Arizona State University to help cite government documents
Owl at Purdue APA Style. Highly recommended. Also note the sample manuscript with notations for APA instructions on formatting.
DOI Digital Object Identifiers
Cite the article as you would any print article and add the electronic access information at the end.
DOI: To access electronic articles preference is given to supplying an Digital Object Identifier, a unique number for an article. Inclusion of the DOI, if available, facilitates retrieval
* If no DOI end with the home page, do not paste the whole URL of the database name.
Articles, News or Trade:
News article with DOI:
Brownlie, D. (2007). Toward effective poster presentations: An annotated bibliography. European Journal of Marketing, 41, 1245-1283. doi:10.1108/03090560710821161
News article, no DOI, in Factiva
Kenneth, I. A. (2000). A Buddhist response to the nature of human rights. Retrieved from Factiva.
CQ FD Disclosure (2017). Event Brief of Q3 2017 McCormick & Company Inc Earnings Call - Final. Retrieved from Factiva.
Newspaper: San Diego Union Tribune
Econometer: $15 an hour for fast food jobs? Should the minimum wage be nearly doubled to $15 per hour for fast-food workers? (2013, September 8). U-T San Diego (CA) (First Edition ed.), C-2. Retrieved September 13, 2013, from NewsBank on-line database (Access World News)
Klimoski, R., & Palmer, S. (1993). The ADA and the hiring process in organizations. Consulting Psychology Journal: Practice and Research, 45(2), 10-36. doi: 10.1037/1061-4087.45.2.1)
Chapter in a book:
O'Neil, J. M., & Egan, J. (1992). Men's and women's gender role journeys: A metaphor for healing, transition, and transformation. In B. R. Wainrib (Ed.), Gender issues across the life cycle (pp. 107-123). New York, NY: Springer.
McDonald, M. & Keegan, W. J. (1997). Marketing plans that work. Boston: Butterworth-Heinemann.
E-book, no DOI:
Chapter or Section of a web document:
Cite the most specific webpage that you reference in your paper and include a link to the specific page.
Author, A. A., & Author, B. B. (Date of publication). Title of article. In Title of book or larger web document (chapter or section number).
Spain: Culture (2010). In GlobalEdge. Retrieved January 18, 2010 from https://GlobalEdge.msu.edu/countries/spain/culture
Company Information TEMPLATE
Author (date of publication). Title of article. Title of Journal, volume number, page number. Retrieved from http://nnnnnnn.htm
Title of company (date). Publisher, database source. Retrieved from source name.
Examples: Entries in library databases:
Hoover’s Inc. (2010, February 16). Harley Davidson, Incorporated: In-depth record. Retrieved from ABI Inform.
Qualcomm (2010). FY 2009 4th Quarter Earnings Release. Retrieved from the Qualcomm, Inc. website https://www.qualcomm.com
Cohen, A. (2017). Department stores in the U.S report 45211. IBISWorld Industry. Retrieved from IBISWorld database
First Research (2017). Clothing Stores. Retrieved from Mergent First Research.
U.S. Census Bureau. (2010). Musical instrument and supplies stores NAICS: 45114. Washington DC: Author.
Retrieved August 22, 2016 from the World Wide Web:https://factfinder.census.gov/faces/nav/jsf/pages/index.xhtml
Data Set (user created): For customized datasets derived from an electronic database.
REFERENCEUSA or data generated from an analytics site or GIS
InfoGroup. (2010). Corporate Lodging San Diego Metro Area. Available from ReferenceUSA database.
ESRI. San Diego County Market Potential. 2016. www.communityanalystonline.com. August 25, 2017.
SimplyAnalytics user created data set / map:
SimplyAnalytics (2017). EASI/MRI Consumer Expenditure Data 2016. Retrieved February 17th, 2017, from SimplyAnalytics database.
Encyclopedia, Reference Source or Chapter in a book
See Reference list: other print sources. In Purdue Owl.
Encyclopedia, No author:
Physical Fitness Products. (2007). In Encyclopedia of American industries. (pp. 671-675). Millerton, NY: Grey House Publications.
Reference work, Author:
Basham, M. (2009). Restaurants. In Standard & Poor's industry surveys. (Vol. 1). New York: Standard &Poor's.
Reference work: Multiple Authors: (authors in order as they appear)
Edell, J. A., & Burke, M. C. (1998). Feelings towards ads. In Bearden, W. O. & Netemeyer, R. G. In Handbook of marketing scales (2nd ed., pp. 283-285). Thousand Oaks: Sage.
Legal Citation Formats
See Westlaw or use the Uniform System of Case Citation (Blue Book).
To get the data for this YouTube clip you will need to extract speaker or author name, introductory slide, and other info.
CSUSM (2015). Forward Together: The Campaign for California State University San Marcos. https://www.youtube.com/watch?v=g7W1MXQUPFE
Personal Communication (interview, email, phone call)
APA rules states that you cite your interviews or emails in the text only since they are not retrievable. Include person's name, type of communication, date. Check with your professor who may also require you to list them in the Works Cited list.
In Text Example:
... (J. Welch, personal communication, January 21, 2010)
.... Patricia Burns, e-mail message to author, December 15, 2008.
REV 10/13 by Carly Den Hartog CSUSM CoBA