By reading trade journals you remain up-to-date on issues, trends, innovations, etc. in your field/occupation. Reading a business journal, such as the San Diego Business Journal, provides information/articles about a company or industry in the context of the geographic area and economy.
Library Databases (selected) providing access to Trade journals, news, and Business Journals (log-in required)
Provides access to studies, reports, and trade and industry news.
TIP: Use the "filter" to limit to "trade journals"
Business Source Premier (library database)
Information on all disciplines of business, including marketing, management, MIS, POM, accounting, finance, and economics. Publications types include: book, periodical (magazines) country reports, industry profiles, newspapers, trade publications, and academic journals.
TIP: Filter your results by Publication type for a trade publication (trade journal).
Factiva (library database)
Excellent for international and major business news. Sources covered include: The San Diego Union-Tribune, New York Times, Wall Street Journal, Washington Post, and more.
TIP: Search defaults to the most recent 3 months. Change as needed.
San Diego Business Journal (access provided by ABI/Inform database)
Online and print edition, see 3rd floor of the library (behind the research help desk).