Researchers use different types of methodologies based on their research question, or area of study. How can you tell what kind of methodology they've chosen?
|Qualitative Methods||Quantitative Methods|
Methods include focus groups, in-depth interviews, reviews of documents or literature themes, and observations
|Surveys, controlled experiments, and reviews of records or documents for numeric information|
|More subjective: describes a problem or condition from the point of view of those experiencing it||More objective: provides observed effects (interpreted by researchers) of a program on a problem or condition|
|More in-depth information on a few cases||Less in-depth but more breadth of information across a large number of cases|
|No (or few) statistical tests||Statistical tests are used for analysis|
|Less generalizable||More generalizable|
Use this chart to help organize your work (used in K. Brown's Comm 390 course)
- What's the difference between qualitative and quantitative methodologies? Xavier Univ.
- Quantitative and qualitative methodology, E. Mich. Univ.