ESRI Community / Business Analyst
Demographic & Lifestyle data with Spatial Analysis -- Mapping
Access to ESRI data and mapping service is available via password request. Contact AnnFiegen, your instructor or the GIS lab.
For library research associated with a business assignment contact the business librarian, Judy Opdahl, JOpdahl@csusm.edu to be put in contact with an administrator for a password.
HELP INTRODUCTION to using Community Analyst Online
ESRI Demographics See data source, available geographies and years and methodologies. US and Other countries.
Sectors include: For the US: ESRI Updated demographics, Census and ACS, Tapestry Segmentation, Consumer Spending, Market Potential, Retail MarketPlace, Business Data, Major Shopping Center, Traffic Counts.
Available geographics: Census designations, and DMA (Designated Market Areas) based on Nielsen Media Research.
Consumer Spending: 20 categories with data derived from Bureau of Labor Consumer Expenditure Surveys
Market Potential: 35 categories of products and services derived from GfK MRI
Retail MarketPlace: Retail sales by industry (NAIC) and measures supply and demand.
Business Location Data: By SIC/NAIC industry; annual sales, employees and other. Compiled from InfoGroup. Use for site or competitor analysis, day or evening hiring by industry, match to busines inventory statistics.
Major Shopping: Location and data on major shopping center.
Traffic Counts: Daily volume and changes.
ESRI White Papers HELP PAGES
Using data from the American Community Survey (how to work with margins of error and more)
Explore ESRI GIS Retail for marketing, merchandizing and real estate and supply chain
ESRI Demographics Global Coverage Story Map directing user to data and maps
ESRI Insights ESRI Insights Tutorial